Free the world
from boring
product newsletters
Let's talk themes!
It's come to our attention that a few of you want us to divulge how we choose themes for our product update newsletters.
While a whimsical answer would be incredible and we do wish we had creatures imported from Loompaland to suddenly burst into a melody and help create the newsletter equivalent of a shiny-foiled melting piece of chocolate, that—might we add sadly—isn’t the truth.
"There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good (story) ideas seem to come quite literally out of nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun.
Your job isn’t to find these ideas but to recognize them when they show up".
Stephen King’s genius.
over two dozens of these newsletters later, we’ve simply gotten good at recognizing unrelated ideas when they show up and then creating something that’ll leave you with a huge smile pasted on your face.
But while there are people who love what we do, there are also those who don't agree with us.
But while there are people who love what we do, there are also those who don't agree with us.
True, if a) everybody loved us and b) if we devised a method to the madness (aka our product update newsletters), it'd be amazing. But, it'd also mean a) Paperflite would become a boring and safe brand and b) every other person can replicate it. And then, dear reader, we'd all be drowning in a sea of sameness.
Most loved
reads
Previously on our newsletters
Themes and fandoms we've featured in the past and swear by.
Real readers. Real talk.
Your feature update mail that Yega kumarappan sent on sitcoms was so amazing to read. The authors must feel proud of it. I am sure others might have mentioned this to you earlier. But, I’ll say it again that your company’s soul lies in your writing. The lighthearted tales you stitch interluded with the importance of technology are so unique to Paperflite. Never lose it guys. Keep up the good work.
Recognising
everyday themes
Weaving stories from the seemingly ordinary moments that make up our extraordinary lives. Because 'every so often life will feel like a story. It doesn’t have to be a big thing; in fact, most often, it’s just the opposite.
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